San Francisco and the Bay Area in general is not known for fashion designers. The Golden Gate Bridge, sourdough bread, peace rallies - yes, but fashion - no. Until now. Over the past few years, more names have been connected with the Bay Area and fashion. Peter Som, Derek Lam, Alexander Wang, Erin Fetherston, Benjamin Cho, Lily Samii, Humberto Leon. These are the new names coming from our area. Veterens Colleen Quen and Julie Chaiken get mentioned too as pioneers. I'm not the only one who seems to have noticed this, of course. The news of these hot designers is everywhere and locals are excited. Nerissa Pacio wrote an interesting piece in 7x7 where she imagines what Fashion Week in San Francisco could become. "This could be the moment... when San Francisco finally stakes out its own fashion territory: local, organic, green, artisanal, ethically produced, sustainable..." like the Bay Area has with food. "Is this the future of San Francisco fashion?" she asks. Names like William Good, Lily Achatz, Margaret O'Leary and Linda Loudermilk are becoming more known every day. Not just for show, these clothes are coveted by savvy customers. Pacio also reminds readers that Esprit, Bebe, Levi's and Gap were all founded here. Some of the buzz comes from New York Fashion Week. I was impressed by some of the Academy of Art University pieces from their first New York show, particularly those by Sherise Eways. (See photos in this month's Nob Hill Gazette.) They stood up next to other designers presenting shows in New York from all over the world.